As the whole world turned towards the twenty first century, however, marketing approaches have progressed to account to the rise of the online market place and e-commerce. While using the transition to daily life and commerce on the web, digital marketing remodeled how organization conversation works with their consumers.The AMA’s definitions of

Talking to the continuing relevance of the 4 P’s, Marketing Week’s Mark Ritson points out that these principles never represent the “totality of marketing,” but provide “controllable levers” that can help businesses satisfy their strategic goals.Marketing refers to any actions carried out by an organization to market the buying or selli